Combo Mark

It’s the combination of both word image/icon into a single mark. It allows you to brand your company’s name, with an image. You can either use your logotype/word mark, or the combo mark to express your brand message while both will be associated as one. Visualise how your name and symbol work together, and yield the advantages and flexibilities of the combo mark.

See case study at: http://smilingsurface.com/portfolio/milkit-2/

The law of Attraction

We all know that good design combined with target messaging to your clientele will yield results. Enjoy the process.

WORDMARK/LOGOTYPE

Logo originated from the Greek, meaning word. Logotype consist of text only. They are the company’s name set with a particular typeface or a custom typeface to provide a unique feel representing the brand. 

That type of logo is easy to read because the design is based on letters. They’re a versatile, easily applicable to any marketing material and social media.

Typography or custom script

What is a MONOGRAM

A monogram is a motif made by overlapping or combining two or more letters to form one symbol. They are often made by combining the initials of an individual or a company, used as recognizable symbols or logos.

Combining the letters  L + M + L

The Good Designer

Any respected professional wants to work with their equal and thrive. The professional designer also feels the same way. With so many design service options to choose from, and considering the time and money that you plan to invest, things can get confusing.
#1 GoodDesigner
Here are three things you should expect from a professional designer. The designer’s goal is first to listen to your wants and needs before heading to the ideation board. (I have to confess that we always have ideas floating.) Followed by some questions and observations to get the gist of the situation and start a conversation.
#2 GoodDesignerIt should then be followed with the design brief. The design brief is about discovering what solutions might be required in order to align your design with your objectives. It’s the anchor that holds your whole design project in place with you and the designer. From the brief’s findings the designer can begin creating conceptual ideas that will bring solutions to your business problem.
#3 GoodDesignerIf you want to find out more about the design brief, simply visit the creative process: http://smilingsurface.com/creativeprocess/

Does your business card gives you status?

The sketch (previous logo design)
A sketch is not always sexy but it’s the inception of possible design outcomes. A direction that can spring different options without the need to bring in all the details in place. For the designer though most of those details are all in place.

LinkedInSSBizCardSketch
There are many ways to come up with a visual system for your branding identity. You might need a motif, or a pattern to bring it all together with meaning. It’s all about the image you want to project and why. Designers need to think of all the final aspect of the card they are designing. Covering the type of paper, the colour system, the printing techniques applicable, size of the card, cost, etc.

One size doesn’t fit all
Once the logo and its name are pretty much to the desired look, the designer tries out different ways where the logo will be living. Flexibility is key but trying to work within a space that’s not ideal won’t get your logo to shine. Designers test different options where the logo might live and how it will look like.
Screen Shot 2015-11-07 at 9.45.24 AMYour colour scheme
Your branding identity is also base on a colour system. Once a main colour is chosen some complementary ones are thought out, they will support all your future applications.
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A motif or a pattern that will represent you
Your branding identity can own a unique motif that identifies you. Here’s how I created the Smiling Surface motif and how it was used. See flat card below.
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The silver tray

Through out history the business card also named “calling card” or visiting card. They represented status by the aristocrats of the 17th century. By the reign of Louis XIV, the visiting cards had become a staple of upper echelon. By the 19th century a visiting card was essential to the life of any upper or middle class. Each home had a silver card tray. The cards collected in the tray served as a catalog of those who had visited the household and of the households to which a reciprocal call was due. The giving and receiving of cards, then, was tangible evidence of meeting one’s social obligations.

The card’s goal is to convey the name of the cardholder, his title, his academic degrees, the company he is affiliated, and the relevant contact information. If you conduct business in another country like in China your business card will live by different rules and value.

Go and distinguish yourself.
A business card can make the right statement of who you are and what you do to the right audience. Be proud to show your card, it’s the professional ‘you’ that is left behind.
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The Smiling Surface card shows who I am and what I do. A card can be more than expected with some creative thinking. The final product becomes an object that easily sits on the clients desk.

ss biz card