It’s the combination of both word image/icon into a single mark. It allows you to brand your company’s name, with an image. You can either use your logotype/word mark, or the combo mark to express your brand message while both will be associated as one. Visualise how your name and symbol work together, and yield the advantages and flexibilities of the combo mark.
Logo originated from the Greek, meaning word. Logotype consist of text only. They are the company’s name set with a particular typeface or a custom typeface to provide a unique feel representing the brand.
That type of logo is easy to read because the design is based on letters. They’re a versatile, easily applicable to any marketing material and social media.
A monogram is a motif made by overlapping or combining two or more letters to form one symbol. They are often made by combining the initials of an individual or a company, used as recognizable symbols or logos.
Any respected professional wants to work with their equal and thrive. The professional designer also feels the same way. With so many design service options to choose from, and considering the time and money that you plan to invest, things can get confusing.
Here are three things you should expect from a professional designer. The designer’s goal is first to listen to your wants and needs before heading to the ideation board. (I have to confess that we always have ideas floating.) Followed by some questions and observations to get the gist of the situation and start a conversation.
It should then be followed with the design brief. The design brief is about discovering what solutions might be required in order to align your design with your objectives. It’s the anchor that holds your whole design project in place with you and the designer. From the brief’s findings the designer can begin creating conceptual ideas that will bring solutions to your business problem.
If you want to find out more about the design brief, simply visit the creative process: http://smilingsurface.com/creativeprocess/