Great design approach integrates aesthetics, aspiration, inspiration, science, culture, psychology, and marketing knowledge for business problem solving. The Creative Process begins with your needs and its whys.
The Creative Brief is the anchor that holds your design project together. And it begins with your participation. Without a good creative brief your project can loose its true north. It’s a brand audit covering all aspects of your project, your goals, the target audience, the branding details, etc. to uncover what issues needs to be solve in order to discover a solution.
The 3-Step Creative Process
From the Creative Brief, we will extract key information it often reveals solutions far beyond our ideas and gives us the opportunity to improve our chances of success.
1. Defining the problem
Let’s say you’re in a situation where you feel your product or service is not generating the sales or conveying the image you want. Share your real concerns with the designer and emphasize why they need to be addressed.
2. Getting ideas
Ideas can come from different directions—from your designer, employees, customers, and even your competitors. You’ll need ideas that connects with your audience to create a visual impact and compelling copy to convert them.
3. Creating form
After some potential ideas have been identified, they will be applied into the desired form as mock-ups on stationary, packaging, a website, or whatever form is needed to validate the visual proposal at hand.