The Positioning Process is a flexible framework that holds the design pieces together towards distinguishing your brand from the competition. It serves also for a rebrand, a move from competitors, and even if your starting a new venture.
Has we work together your collaboration is precious for a better understanding of your present position to where you want to be. The first step is a brand audit. The latter will uncover issues in need of a solution to improve your brand positioning. The following steps are based on your brand audit discoveries that you believe in and want to pursue up to a final new brand identity.