THE ORIGIN OF THE BLACK BIRD SYMBOL
Black Bird was founded in 1959. The 60 years old coffee makers are keeping with the times while faithful to their original bean process. The name was inspired from a crow visiting regularly at their first roastery in a small quaint village.

ROASTED BY EXPERTS FOR CONNOISSEUR
Frank’s process is unique to his trade. Has head roaster he brings back the old artisan touch in order to discover and preserve the true nature of the coffee. Frank and his crew take freshness and roasting to new creative heights which guarantees constant quality.

TARGET AUDIENCE
Fifty-seven percent of adults ages 18-24 live in households that use coffee, but 25 to 34 year olds are the least likely to stock coffee in their cupboards with only 54% reporting they use whole or ground bean coffee at home. Based on the latter Black Bird has establish its customer base for generations. 

DELIVRABLES
Logo, brand identity, merchandise, packaging, advertising