KUANDY is a high-end candy brand. This fictional brand has built an enduring legacy and weathered many changes over its 20-year life. It remains a family business own by the second generation. Their goal is to consistently provide unique sweets to the market. The new visual identity is characterized by a modern candy wrap logo coupled with a strong typographic name which offers flexibility to the brand.

Deliverables
Naming, logo design, stationary, packaging, brand identity.

The brand identity covers: lollipop logotype, textures, patterns, two type family, colours, and the social icons.

This sweet letterhead corresponds well with the brand’s unique approach with sugary touch.

Full colour card provides a strong visual impact connecting the brand’s products and the exterior of the letterhead.

Lollipop assorted flavours reusable tin can for children of all ages. The graphic pattern represent the signature shape of the lollipop based on the Kuandy logo.

Lollipop sample sheet. The singular shape with its unique sugary design elevates the product amongst the competition.

In store Lollipop duo pack. Each specialty flavours are sold individually. Above is the Crystal blueberry. Showcased below is the high end chocolate truffles.