KUANDY is a high-end candy brand. This fictional brand has built an enduring legacy and weathered many changes over its 20-year life. It remains a family business own by the second generation. Their goal is to consistently provide unique sweets to the market. The new visual identity is characterized by a modern candy wrap logo coupled with a strong typographic name which offers flexibility to the brand.
Naming, logo design, stationary, packaging, brand identity.
The brand identity covers: lollipop logotype, textures, patterns, two type family, colours, and the social icons.
This sweet letterhead corresponds well with the brand’s unique approach with sugary touch.
Full colour card provides a strong visual impact connecting the brand’s products and the exterior of the letterhead.