I’ve had the pleasure to work with Mr. Lecker designing book covers. This time, he needed a new brand identity, stationery and a website for his latest venture.
The client being a man of letters, the approach was to use modern and clean typography. The simple two-colour choice emphasizes the classic distinction between the business name and its “raison d’être”. A strategic symbol was designed to underline the literary nature, and to provide a visual break that separates the key information sections
I’m ready to own a unique identity?
I am so happy to have worked with Smiling Surface and especially Guylaine. When I presented my project to her she listened carefully to my ideas and helped me focus them by asking a number of questions I would never have thought of asking. We had several initial meetings in order to focus my needs and the kind of image I wanted to project for my new identity. Then she started to present me with a number of models that we refined over several meetings. I was delighted with the final product! Guylaine completely redesigned my website and made it more professional and much more up to date. She listened carefully to my concerns, and always came back with a number of great ideas for me to consider. She consistently met her deadlines and was in every way completely professional. I would recommend her and Smiling Surface without hesitation for any kind of graphic or web design. I can’t imagine a more thorough or responsive design company! Now that Smiling Surface has redesigned my website, I get great comments from my customers every day.
— Robert Lecker