Create a new clean logo and branding identity for my small dairy farm renamed Milkit. I want the new logo to be used to rebrand our regular milk including our two upcoming ones. As a small farm I like to keep some traditions alive and would like to bring in a vintage look with a modern approach and avoid the use of a cow or a farm as a symbol.
The designer’s solution
A word mark or logotype suggests the flow of the milk with legibility and power to the farm’s new name. In keeping with a classic vintage look, the word mark is accompanied with a series of icons with a subtle reminder of the providers of milk. The vintage bottles showcases the new brand colours and identity that distinguishes Milkit from other brands.