Mandate
Create a new visual identity to update PAMBA’s brand with a fresh and friendly approach, while keeping the original red colour. The project also entailed writing a tagline summarizing the brand essence.
Solution
PAMBA is a non-profit organization helping its community to share their personal and professional issues in a discreet and confidential way. The company’s core values “sharing, talking, exchanging, and counseling” provided the inspiration to create a simple recognizable shape that sums up the brand’s personal humanistic approach succinctly.
