Who is vase
Vase is a fictitious flower boutique selling exotic flowers to connoisseurs.
Vase is the symbol for hosting the flowers while embellishing the decor.
Offer the freshest exotic flowers to connoisseurs.
Understanding the Vase users
Buyers are from 30-65. They want lasting quality flowers as gift or for themselves. A floral arrangement is about personalization. Quality and freshness (76%), getting what you expect (76%), and flower longevity (70%) are all very important when shopping at a florist. Younger buyers are most likely to purchase flowers as a traditional holiday/occasion gift for someone else, as a pick-me-up gift, and for home decoration.
Developing the strategy
Aware that flower buyers prefers to buy in person than online, the first business goal is to promote more traffic to the store especially in low season.
Brand naming, logo and identity design, packaging, tagline, brand strategy.