Some things you might have been wondering about.
WHAT IS A BRAND?​​​​​​​
A brand is so much more than:
- A logo
- A promise
- A product
A brand is your business reputation. It’s what people say or think about your brand.
A business provides the pieces to the audience, but the audience makes the brand. It’s about how you make the audience feel. 
A brand is about expressing a company’s personality and values and building a comprehensive and consistent experience that resonates with customers to keep cultivating lasting relationships and connections.

WHAT IS THE BRAND QUEST STRATEGY PLATFORM?
Brand Quest is about finding clarity. 
Brand Quest is a discovery platform to reach the soul of your brand. It’s a collaborative journey where I intentionally guide you, helping you make it and not fake it.

Brand Quest is aligned with your business strategy.
The soul of your brand is like a building; it’s the foundation upon which the construction takes place. Owning a solid foundation gives you an understanding of your brand’s sweet spot, benefits, market, target audience, positioning, and personality.
We can chat about your brand, book a call or email me to see how I can help you.

What is a logo?
A logo only identifies your brand. It works for you 24/7 on all your touchpoints.

What is Brand identity?
The visual consistency of your brand identity is based on colour, typography, image style, iconography, and more. 
The brand guide ensures that anyone using the brand assets is responsible for correctly and consistently aligning the pieces for your marketing needs.

What is a creative brief?
Designers are not psychic; we work as a team. A creative brief is used to bring in all aspects of your project, so it’s clear to both of us. It’s what we need before any budget estimate can be done.
Your participation is key to meeting the project's objectives. Otherwise, you will be disappointed and lose trust. I’m here for YOU. Your absence may delay your projected goals.

How do I know if you're the right designer for me?
We don’t know. I propose you look at the work, logo portfolio, and testimonials. If you like the projects, it’s a good start.
Let’s have a friendly chat, book a call or email me below to see if we are a good fit.

How do I know if we’ll make a good team?
We don’t know yet. It’s like dating; we never know. 
Graphic design is visual communication. A project is a human communication. It’s for the greater good of your project. We must be responsive when a project is in progress to achieve the best results.
You can read client testimonials below.
Let’s have a friendly chat, book a call or email me below to see how we can work together.

But I just want a logo.
I see your point. But a stand-alone logo has no standing. A logo needs to be supported with strategy. It represents value, meaning, benefits, and much more. 

I just want the Brand Quest Strategy Platform.
Sure, you can have access to only the Brand Quest platform. Let’s have a chat to make it happen, book a call or email me below. 

Do you provide support?
I will provide support following the brand quest and identity development. I can work with your in-house team to see if your brand is on point and answer your questions regarding any issues.

What is graphic design?
Graphic design is visual communication. Your business needs to communicate all its messages professionally that resonate with a specific target audience to create awareness, shape perceptions, increase market share, and elevate your brand.​​​​​​​
Testimonials 

“I have worked with Guylaine for more than 15 years, on everything from flyers, to magazines, to multi-volume book series. No matter what the project or the context surrounding it; she has always been productive, professional, and patient. She is ready to take on any challenge, and to explore new ideas…. she is also understanding and resilient when the scope of a project changes unexpectedly. I always get wonderful feedback on the work that Guylaine does. I would recommend her unconditionally to anyone looking for a dedicated designer, who is willing to go above and beyond for her clients”.
—Holly Potter, Strategic Communication

"Guylaine Regimbald was very invested and passionate to get all the possible information to create a professional brand identity. Furthermore, with her interactions in our brand strategy sessions she helped me discover aspects of my brand I wasn’t aware of and that helped me develop a clearer path into my business to reach the right audience. I didn’t know much about what a brand identity was but she helped demystify the subject. The process helped to better understand the needs of my business and the end result was lovely. I’m very please with her work". 
—Iliana Sanchez, owner of LML

« Guylaine a été d’une aide précieuse pour rajeunir l’image corporative de notre organisation. Elle a su jumeler les attentes diverses de chacun de nos intervenants en un tout cohérent et original. Elle nous a aussi amené à élargir notre vision vers de nouvelles directions. Nous n’avons eu que des compliments sur le travail effectué et n’hésitons pas à chaudement la recommander.
J’éprouve personnellement un grand plaisir à travailler avec elle d’autant plus que sous sa tutelle, j’ai développé des connaissances en graphisme et en typographie de manière à mieux être à même de juger de la qualité d’un travail. Cela me permet d’apprécier un peu plus justement son excellence technique et son professionnalisme. Je la remercie pour sa générosité à partager sa passion. »
—Me Karine Simoes, ex DG et chef de la conformité à la Corporation de services du Barreau du Québec
Still curious? Ask away! 
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