WHAT IS BRAND a STRATEGY?
Brand strategy is about finding business clarity.
Brand strategy is discovering your brand's soul. It’s a collaborative journey that guides you. Could you make it and not fake it?
What is a creative brief?
Designers are not psychic; we work as a team. A creative brief outlines all aspects of your project so it’s clear to both of us. We need it before we can prepare a budget estimate. It’s the result of the strategy to create a brand identity.
What is a logo?
A logo only identifies your brand. It works for you 24/7 on all your touchpoints.
What is Brand identity?
Your brand identity's visual consistency is based on color, typography, image style, iconography, and other elements.
The brand guide ensures that anyone using the brand assets is responsible for correctly and consistently aligning the pieces for your marketing needs.
How do I know if you're the right designer for me?
We don’t know. I propose you look at the work, logo portfolio, and testimonials. If you like the projects, it’s a good start.
Let’s have a friendly chat; email me below to see if we are a good fit.
How do I know if we’ll make a good team?
We don’t know yet. It’s like dating; we never know.
Graphic design is visual communication. A project is human communication. It’s for the greater good of your project. We must be responsive when a project progresses to achieve the best results.
But I want a logo.
I see your point. But a stand-alone logo has no standing. A logo needs to be supported with strategy. It represents value, meaning, benefits, and much more.
Would you be able to provide support?
I will provide support after the brand identity is developed. In addition, I can work with your in-house team to assess whether your brand is on point and answer any questions you may have.
Testimonials
"Working with Guylaine was an absolute game-changer for my business. While I had my company up and running, I needed a brand identity that would truly do it justice – and despite my initial uncertainty about the visual direction, Guylaine took it all in stride. Her thoughtful, structured approach to branding, combined with genuine care for understanding my business, resulted in something far beyond what I had imagined.
What makes Guylaine singular is her perfect balance of technical expertise and creative vision. She has an incredible eye for detail and truly understands what goes into creating a professional brand, from the pixel-perfect designs to the comprehensive brand guidelines. But what really sets her apart is her ability to ask exactly the right questions to uncover what makes a business special. She's brilliant, fun to work with, and transformed my unclear vision into a sophisticated brand that captures everything I wanted to say. If you're looking for a top-tier brand designer who'll truly invest in your success, Guylaine is absolutely the person you want in your corner. »
—Ayka Williams, founder
—Holly Potter, Strategic Communication
"Guylaine Regimbald was very invested and passionate to get all the possible information to create a professional brand identity. Furthermore, with her interactions in our brand strategy sessions she helped me discover aspects of my brand I wasn’t aware of and that helped me develop a clearer path into my business to reach the right audience. I didn’t know much about what a brand identity was but she helped demystify the subject. The process helped to better understand the needs of my business and the end result was lovely. I’m very please with her work".
—Iliana Sanchez, owner of LML
« Guylaine a été d’une aide précieuse pour rajeunir l’image corporative de notre organisation. Elle a su jumeler les attentes diverses de chacun de nos intervenants en un tout cohérent et original. Elle nous a aussi amené à élargir notre vision vers de nouvelles directions. Nous n’avons eu que des compliments sur le travail effectué et n’hésitons pas à chaudement la recommander.
J’éprouve personnellement un grand plaisir à travailler avec elle d’autant plus que sous sa tutelle, j’ai développé des connaissances en graphisme et en typographie de manière à mieux être à même de juger de la qualité d’un travail. Cela me permet d’apprécier un peu plus justement son excellence technique et son professionnalisme. Je la remercie pour sa générosité à partager sa passion. »
—Me Karine Simoes, ex DG et chef de la conformité à la Corporation de services du Barreau du Québec
Still curious? Ask away!
I will get back to you very soon. Thank you!