Challenge: Ayka Williams’ brand is a militant mentoring for artists and designers. As a creative herself and an experienced personal guide and mentor, she offers genuine support and empathy to professional artists and designers' transitions by helping them gain confidence and clarity for their future.
With a unique name like Ayka — from Russian roots — it was worth exploring in combination with her mentoring. Utilizing the two A’s side by side, the bold logotype is a potent symbol of mentorship, collaboration, and accompaniment. It also makes a strong mark even at a small size.
Brand personality: Modern - Bold - Professional - Creativity - Graphics
Deliverables: Strategy, logomark, brand identity, social templates, brand guide, merchandise
Utilizing the two A’s of Ayka, the bold logotype is a potent symbol of mentorship, collaboration, and accompaniment. It also makes a strong mark even at a small size.
Why own a brand book?
The brand book ensures that anyone who uses the brand assets is responsible for correctly and consistently aligning the pieces together for either your marketing or social needs.
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Testimonials
"Working with Guylaine was an absolute game-changer for my business. While I had my company up and running, I needed a brand identity that would truly do it justice – and despite my initial uncertainty about the visual direction, Guylaine took it all in stride. Her thoughtful, structured approach to branding, combined with genuine care for understanding my business, resulted in something far beyond what I had imagined.
What makes Guylaine singular is her perfect balance of technical expertise and creative vision. She has an incredible eye for detail and truly understands what goes into creating a professional brand, from the pixel-perfect designs to the comprehensive brand guidelines. But what really sets her apart is her ability to ask exactly the right questions to uncover what makes a business special. She's brilliant, fun to work with, and transformed my unclear vision into a sophisticated brand that captures everything I wanted to say. If you're looking for a top-tier brand designer who'll truly invest in your success, Guylaine is absolutely the person you want in your corner. »
—Ayka Williams, founder
—Holly Potter, Strategic Communication
"Guylaine Regimbald was very invested and passionate to get all the possible information to create a professional brand identity. Furthermore, with her interactions in our brand strategy sessions, she helped me discover aspects of my brand I wasn’t aware of and that helped me develop a clearer path in my business to reach the right audience. I didn’t know much about what a brand identity was but she helped demystify the subject. The process helped me to better understand the needs of my business and the end result was lovely. I’m very please with her work".
—Iliana Sanchez, owner of LML
« Guylaine a été d’une aide précieuse pour rajeunir l’image corporative de notre organisation. Elle a su jumeler les attentes diverses de chacun de nos intervenants en un tout cohérent et original. Elle nous a aussi amené à élargir notre vision vers de nouvelles directions. Nous n’avons eu que des compliments sur le travail effectué et n’hésitons pas à chaudement la recommander.
J’éprouve personnellement un grand plaisir à travailler avec elle d’autant plus que sous sa tutelle, j’ai développé des connaissances en graphisme et en typographie de manière à mieux être à même de juger de la qualité d’un travail. Cela me permet d’apprécier un peu plus justement son excellence technique et son professionnalisme. Je la remercie pour sa générosité à partager sa passion. »
—Me Karine Simoes, ex-DG et chef de la conformité à la Corporation de services du Barreau du Québec
