challenge: Mozatea is a new and innovative brand looking to carve its place in the market, offering high-quality, organic teas in specialty stores or grocery stores. The client seeks a comprehensive branding and packaging design that embodies their commitment to quality and sustainability with a modern, bold, classy aesthetic while creating a memorable and distinct brand that resonates with tea audiences aged 18 to 64 who want quality herbs with beneficial healing and soothing qualities.
Personality: Organic - Bold - Modern - Lifestyle - Classy
DELIVERABLES: Logo, branding process, identity, packaging design, collateral, advertising
This Mozatea packaging version could be used for grocery stores.
Ad development shows the tea's organic herbs and origine flowers in the comfort of a fantasy home.
On a more tangible approach, tea drinkers' everyday items are used in bold, colourful patterns, suggesting tea flavours.
The Moza corporate brand is always black and white to distinguish it from its products.
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The brand book ensures that anyone using the brand assets is responsible for correctly and consistently aligning the pieces for your marketing or social needs.
Let’s chat over some green tea.
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Testimonials
“I have worked with Guylaine for more than 15 years, on everything from flyers, to magazines, to multi-volume book series. No matter what the project or the context surrounding it; she has always been productive, professional, and patient. She is ready to take on any challenge, and to explore new ideas…. she is also understanding and resilient when the scope of a project changes unexpectedly. I always get wonderful feedback on the work that Guylaine does. I would recommend her unconditionally to anyone looking for a dedicated designer, who is willing to go above and beyond for her clients”.
—Holly Potter, Strategic Communication
"Guylaine Regimbald was very invested and passionate to get all the possible information to create a professional brand identity. Furthermore, with her interactions in our brand strategy sessions, she helped me discover aspects of my brand I wasn’t aware of and that helped me develop a clearer path in my business to reach the right audience. I didn’t know much about what a brand identity was but she helped demystify the subject. The process helped me to better understand the needs of my business and the end result was lovely. I’m very please with her work".
—Iliana Sanchez, owner of LML
« Guylaine a été d’une aide précieuse pour rajeunir l’image corporative de notre organisation. Elle a su jumeler les attentes diverses de chacun de nos intervenants en un tout cohérent et original. Elle nous a aussi amené à élargir notre vision vers de nouvelles directions. Nous n’avons eu que des compliments sur le travail effectué et n’hésitons pas à chaudement la recommander.
J’éprouve personnellement un grand plaisir à travailler avec elle d’autant plus que sous sa tutelle, j’ai développé des connaissances en graphisme et en typographie de manière à mieux être à même de juger de la qualité d’un travail. Cela me permet d’apprécier un peu plus justement son excellence technique et son professionnalisme. Je la remercie pour sa générosité à partager sa passion. »
—Me Karine Simoes, ex-DG et chef de la conformité à la Corporation de services du Barreau du Québec
