The origin of Black Bird 
Black Bird put down roots in 1959. The name was inspired by a crow regularly visiting the first rotisserie’s location in a small quaint village. Frank’s process is unique to his trade. As head roaster, he kept the old artisan touch to preserve the true nature of the coffee. 
Frank wanted to rebrand to speak to a new generation while remaining faithful to his original organic process. The name was inspired by a crow regularly visiting the first rotisserie’s location in a small quaint village.
Brand Personality Vintage - Warmth - Traditional
Deliverables Logo, brand identity, tagline, merchandise, packaging, web, advertising
A crow landing
BlackBird advertising
BlackBird coffee cup design
BlackBird T-shirt
Why own a brand book? 
The brand book ensures that anyone who uses the brand assets is responsible for correctly and consistently aligning the pieces together for either your marketing or social needs.
BlackBird thank you sign
Let’s chat over coffee.
I will get back to you very soon. Thank you!

“I have worked with Guylaine for more than 15 years, on everything from flyers, to magazines, to multi-volume book series. No matter what the project or the context surrounding it; she has always been productive, professional, and patient. She is ready to take on any challenge, and to explore new ideas…. she is also understanding and resilient when the scope of a project changes unexpectedly. I always get wonderful feedback on the work that Guylaine does. I would recommend her unconditionally to anyone looking for a dedicated designer, who is willing to go above and beyond for her clients”.
—Holly Potter, Strategic Communication

"Guylaine Regimbald was very invested and passionate about getting all the information to create a professional brand identity. Furthermore, with her interactions in our brand strategy sessions, she helped me discover aspects of my brand I wasn’t aware of, which helped me develop a clearer path in my business to reach the right audience. I didn’t know much about brand identity, but she helped demystify the subject. The process helped me to better understand the needs of my business, and the result was lovely. I’m very pleased with her work". 
—Iliana Sanchez, owner of LML
« Guylaine a été d’une aide précieuse pour rajeunir l’image corporative de notre organisation. Elle a su jumeler les attentes diverses de chacun de nos intervenants en un tout cohérent et original. Elle nous a aussi amené à élargir notre vision vers de nouvelles directions. Nous n’avons eu que des compliments sur le travail effectué et n’hésitons pas à chaudement la recommander.
J’éprouve personnellement un grand plaisir à travailler avec elle d’autant plus que sous sa tutelle, j’ai développé des connaissances en graphisme et en typographie de manière à mieux être à même de juger de la qualité d’un travail. Cela me permet d’apprécier un peu plus justement son excellence technique et son professionnalisme. Je la remercie pour sa générosité à partager sa passion. »
—Me Karine Simoes, ex-DG et chef de la conformité à la Corporation de services du Barreau du Québec

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